As a non-commercial station, WOW® 90.9 receives a percentage of its annual income from listeners who choose to support us through their business. Businesses who believe in the ministry of WOW® 90.9 financially support us by sponsoring us as a WOW® Business Partner. In return, you'll hear us thank those businesses on the air by mentioning their name, address, products and/or services.
To learn more about becoming a WOW® Business Partner, please read the frequently asked questions and answers below:
What is Business Support for WOW® 90.9?
Business support is a means to financially support the ministry of WOW® 90.9 through a business, non-profit organization, or church. The support can be either on a short-term or long-term basis.
What does a business receive for supporting WOW® 90.9 and how to become a WOW® Business Partner?
WOW® 90.9 accepts underwriting donations from businesses and provides on-air Donor Acknowledgments for our Business Supporters. Donor Acknowledgment announcements allow us to share the benefits of a local business or organization with our listening audience and is a great way for professionals and businesses to support our broadcast ministry. In addition, the cost of underwriting is considered a tax deductible gift to the station.
The number of announcements each Supporter receives is dependent on the level of contribution and the length of the agreement entered into. The benefits of Business Support are available for both non-profit organizations and commercial businesses alike.
Business Supporters agreeing to support WOW® 90.9 for six (6) months or longer receive space on the WOW® Business Partner section of our website, where we list each Partner's contact information, short description of their business, logo, provides a link to the Supporter's website, a map, and other information, if applicable. (See our Current Business page for examples.)
This sounds a lot like advertising... is it?
No...and yes. In the strictest sense, Donor Acknowledgment announcements are not advertising but, they achieve similar results for those who wish to use them to market a product or service. WOW® 90.9 announcements are designed to provide listeners valuable information about businesses or organizations. No screaming salesmen...no heavy-handedness...we don't tell people what to do. We give listeners information that they use and act upon.
What's the main difference between supporting WOW® 90.9 as a non-profit organization compared to a for-profit business?
The Federal Communications Commission (FCC) regulates what non-commercial radio stations can say about commercial businesses in their announcements and there are several rules we must abide by. Any Donor Acknowledgment is known by the FCC as an underwriting announcement. (For additional information, see our What are Donor Acknowledgements? page.)
Tax-exempt, IRS §501(c)(3) recognized non-profit organizations (churches, most ministries, community organizations, etc.) have a different opportunity as it relates to supporting WOW® 90.9. Announcements for non-profit organizations sound very much like what would be heard on a commercial radio station.
Do Donor Acknowledgments on WOW® 90.9 work?
Yes. WOW® 90.9 listeners are a different type of radio listeners and they listen to WOW® 90.9 specifically because we're different type of radio station. WOW® 90.9 offers Business Supporters the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners in our area.
Additionally, as a primarily listener-supported radio ministry, WOW® 90.9 listeners often seek out opportunities to support the businesses and organizations that support WOW® 90.9, as another way to support the station they love.
How much does it cost to become a Business Supporter of WOW® 90.9?
WOW® 90.9 Business Supporter packages are available to fit almost any budget. Business Support of our station is a cost-effective way to market your product and/or service to a loyal listeners while supporting a ministry that focuses sharply on being a positive influence in our community.
How to get started or get additional information (rates, available times, etc.)?